Cahootify is an online portfolio and team forming platform for the film, media and entertainment industries. The platform itself enables creators from around the world collaborate together in order to plan, produce and edit media productions. Cahootify itself states there are 3 core attributes it can give the creator. It gives you the opportunity to create a portfolio, To form teams and to seek opportunities.
These days there are many social networking sites, with the dominant sites mainly being YouTube, Twitter and Facebook, these interfaces were initially designed for family and friends to communicate from around the world, so it didn’t matter where in the world you were, you could always keep in contact with the ones you love. Now several years after the launch of these networks they have become a commercial success and because of that many business opportunities have arisen from that, therefore Social medias have become a great marketing tool. The amount of users for YouTube, Twitter and Facebook is constantly growing and because of this factor it is imperative to make the most of your opportunities and make good relationships online that you could later use for collaborations. So it is important to make your online presence as good as possible.
Due to the mass of people that are currently using social media it is important to have a good online presence, this is because the numbers are only going to keep growing therefore you need to make yourself stand out! If you can market yourself correctly online it can even create more opportunities for your future careers, this is because employers are often doing online checks of candidates in order to see their personality and professionality too see if it is right for the business. To create a professional identity online it is important to note down these few guides:
- Act the same as you would in real life in front of your keyboard( know one likes a keyboard warrior)
- Set a headshot that clearly shows your face or brand’s image as a profile picture
- Connect with active followers
- Tweet about things you find exciting (Gets across your personality)
- Be consistent – Stick to your image you want to portray
- Have links to your other profiles so you can boost your online identity
- Keep your content up to date to keep your followers, viewers engaged
Using large social media networks can be a great way to advertise your Cahootify profile and drive traffic to it. By using Twitter you can encourage your followers to check out your Cahootify profile by inserting links to cahootify in your tweets, but be careful as these sort of tweets could be classed as spam, which your followers don’t want therefore your following could slowly decrease if these Tweets are not structured correctly. Structuring your tweets can be a hard task because an efficient message needs to be conveyed within 140 characters in order to persuade your followers to click on that important link. Think of why you want your followers to go to your profile, give them a preview of what they can expect and include an image to boost the interactivity of your tweet, because know one likes a boring tweet. A twitter user’s feed can quickly be built up and some tweets can easily be over seen therefore if you want to direct people to your cahootify profile you need to tweet about it at least 3 times a day. By connecting with people and engaging with your followers as a great way to direct traffic, this is because if you show that you are making an effort and are proving you have a personality people are more likely to invest in you.
Personally my favourite social platform is YouTube and by using this platform it can be a great way to direct traffic to your cahootify profile. With YouTube you can measure the success of a post a lot easier than perhaps Twitter or Facebook, this is due to YouTube’s analytics tool, where you can see the engagement, likes, dislikes, comments and views of each post. But just like any social marketing you need to have some sort of following in order for people to view your post. So if you directly don’t have many subscribers on YouTube then you could potentially contact a larger channel with a proposition of some kind, to promote your cahootify profile, by doing this it will increase your brand’s reach and is an easy way to get more traffic, however make sure the channels you contact are relevant to your brand otherwise the followers you gain from this promotion will most likely be inactive. If you are a video creator marketing yourself online has never been easier. By using YouTube you can upload almost anything you want and because it’s so versatile a wide audience can be built up. Stick a camera infront of you and talk to it, people on YouTube love to invest in personality and if you can get the across effectively you are onto a winner. Once you have built up an audience you are happy with there is no need to ask others to promote your profile as you can start doing that yourself but instead you can start moving on to collaborating with other YouTubers in order to gain more subscribers. Collaboration is beneficial to both parties because both channels will increase in growth by reaching out to a wider audience.
Because Cahootify enables videos to be displayed on your profile as part of your portfolio, you could embed your YouTube video in your projects so Cahootify members can easily view the video and if they click on it then they will be taken to your YouTube profile. Cahootify isn’t a very well known platform and due to this you should have a link to your profile on Cahootify on all of your social networking sites. If your followers on any platform notice you post regular content on Cahootify it may persuade them to invest into a profile themselves and in turn your are likely to get more attention on your profile.
Word of mouth can majorly benefit profiles online which is why it is beneficial to create a professional identity that people will be interested in. If someone notices your content is good they will happily share it with their friends and subliminally if they like it they will then subscribe, follow or like your posts. Because of this factor it is important to having sharing features on your posts so it makes word of mouth a lot easier, for example if someone likes a YouTube video and wants to share it with their followers they can click on the social icons below the video to share it with everyone.
In my own opinion I think that Cahootify has a great future ahead of it because of the concept behind it, however to be classed as a social networking site is another story. I believe it portrays itself as more of a business platform for film creators to broadcast their roles like Mandy.com, except Cahootify isn’t as private. In terms of features I think Cahootify has everything it needs however I feel it needs a lot more promotion so people are more aware of the site. This is because I feel if professional producers had to choose between Cahootify and a well established site or company they would chose the later part due to brand loyalty.